Formula One’s (F1) Virtual Grand Prix esports series eclipsed 30 million views across TV and digital platforms.
In the absence of the F1 live competition due to the COVID-19 pandemic, the F1 esports series featured eight races from March 22,
The series included a mix of professional drivers and popular personalities, including the England cricket team’s vice-captain, Ben Stokes.
The eight race series was streamed live on the official Formula One YouTube, Twitch and Facebook channels, as well as Weibo and Huya streaming platforms in China.
F1 head of digital business initiatives and esports, Julian Tan, said the series was originally created to provide relief for those fans missing out on live racing action due to the suspension of F1 competition.
“Now the series has come to an end, it gives us a chance to reflect on the huge success that it has been, which is reflected in the very impressive viewing figures and engagement stats,” Tan said.
“Our aim at the start of this journey was to provide live sporting action for those craving some racing relief, and now as we, and the teams, whom we are extremely grateful to for their support and commitment throughout the series, turn our focus to the 2020 season and the F1 Esports Series, we can be proud that we were able to provide such entertainment to our fans, and beyond,” he said.
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